Business Pundit Rob May points to research that says – and I’m not kidding – consumers buy certain brand products because they contain the same letters as their own name.
Researchers say this “name letter branding” mostly applies to consumers who have low self-esteem or have an urgent need for the particular kind of product.
So, for example, if the president was feeling down about all the bad press, and he absolutely had a big hankering for some nice pork ‘n beans, he would of course buy Bush’s Beans.
I’m not kidding. They did a study.
