The brand-sponsored "survey" is as old a promotional publicity tool as it is blatantly obvious to anyone but the most gullible, sheltered human. Yet each week, the infoglut is filled with results and findings designed to worm their imbedded commercial message into the media news hole -- sometimes in all seriousness, sometimes with tongue planted firmly in cheek. And sometimes without a clue either way.
Do promotional marketing polls and surveys work? Are they worth the time and money? Or are they just more irrelevant chatter lost among the clutter of our modern world? Check out some of the year's early crop and decide for yourself...
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More than two-thirds of men say they would love to receive flowers. - Society of American Florists
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Most men would prefer to receive a gadget rather than candy or flowers from their partner on Valentine's Day - IOGEAR, a gadget company
- Men Say Reputation for Valentine's Procrastination Unfair. - National Confectioners Association
- Americans said their idea of a perfect date was a traditional dinner and a movie, followed by taking a walk in the park and going out for ice cream - Baskin-Robbins
- Auto Dealers Want Better Sales Leads - Black Book Online
- ...Adults With Scars are Not Aware That Using an Over-the-Counter Scar Treatment Can Make the Scar Worse. - Scarguard products
- ...Research Reveals Business Impact of Ethics, Signals Importance of Ethical Corporate Cultures. - LRN, an ethics and compliance consulting firm
- More Than Half of Workers Feel Like They Work With a Bunch of Monkeys - CareerBuilder.Com, which features employee-monkeys in its commercials
- Accounting Graduates More Prepared for Careers Now Than 10 Years Ago. - Accountemps
