Lately we've been helping several organizations interview potential communications directors. As you'd expect, the top candidates for these kinds of jobs all interview extremely well. They're articulate. They're polished. They've got their stuff down.
Which is why I suggest asking this:
"Tell me about your biggest, most monumental screw-up. What did you learn from it?"
You get some amazing, honest answers from people. And you learn quickly which candidates have the real intellectual depth to process even the things that go wrong into valuable experiences that make them better.
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