Bad News Handbook

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« Three lessons in bad news management from the HP mess. | Main | Carnival of the Capitalists is up and at 'em. »

October 06, 2006

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Listed below are links to weblogs that reference A billion here, a billion there. Pretty soon you’re wasting real money.:

» Marketing money lost is wasted? Not at all from Brian's Business Blog
Steven Silvers posts that marketing campaigns that dont deliver immediate returns are a waste of cash: Research firm Blackfriars Communications estimates that U.S. business will spend around $615 billion on marketing this year. That’s more... [Read More]

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