"As someone who loves God, I was so offended by that. I don't think there needs to be religious dialogue on it. I just want coffee.”
— Longtime Starbucks customer Michelle Incanno, who was offended because her paper coffee cup had printed on it the opinion of some guy in Canada who suggested that God may be a figment of our imaginations.
Like any good citizen, Ms. Incanno called her local newspaper to report that her coffee cup had offended her by telling her something she doesn’t like.
And like many local newspapers, the Dayton Daily News ran a headline story of Ms. Incanno’s being offended by her coffee cup without explaining that the socially and spiritually liberal Starbucks Corporation as been printing such opinions for more than two years.
They’re supposed to stimulate the kind of casual, intellectual conversation that helps Starbucks build its brand image as the neighborhood coffee house. I imagine the PR-savvy Starbucks isn’t too offended by those few consumers who find some of the musings offensive.
As long as they remember to call their local newspaper on the way out the door, that is.
. . . . . . . . . .
- Dayton Daily News | Woman expresses indignation at quote on Starbucks cup
