Marketing magazine Deliver asked what I thought were some of the most important considerations toward managing a company’s reputation online:
As marketing tools go, the Internet is easily the keenest of double-edged swords in any company’s arsenal. The same scope and timeliness that lure so many brands to the digital world are just as often turned against big companies, as competitors, consumers, bloggers and others use the Web to rip a company’s name to shreds.
“The Internet amplifies everything,” says Steven Silvers, principal at strategic consultancy GBSM Inc. and publisher of the blog Scatterbox at stevensilvers.com. And it’s not just that people are talking online about your dirty restrooms or poor customer service. These days, media members are often looking to blogs to dig up news. “Compared to 10 years ago,” says Silvers, “problems escalate even to a national level much more quickly.”
As the problems increase, so do the companies designed to solve them. As a result, online reputation management is becoming brisk business…
Deliver is produced by the US Postal Service. Click here to read the whole article, Maintaining Your Rep.
