So what would be wrong with a school district getting paid to have its crossing guards urge kids to buy a refreshing Dasani water during recess?
If you’re the South Carolina Board of Education, not a dang thing.
The state is one of a few that have decided to sell advertising inside public school buses. Officials are shrugging off concerns that they’re exploiting captive cargos of impressionable youngsters. They say that the ads will be approved by an appointed committee and will “promote a healthy and productive life.”
Reacting to headlines about the deal, a state senator quickly introduced a bill banning school bus advertising altogether.
Perhaps he remembers how a court ruled in 1993 that a Massachusetts school district’s “G-rated only” school bus advertising policy violated the U.S. Constitution.
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