In appreciation for filling hotel rooms with a regional conference, PR people in Tuscon, Arizona got Mayor Bob Walkup to sign a proclamation naming April 25 "Public Relations Appreciation Day." The official document -- no doubt written by the same PR people -- called on all citizens "to support, understand, and appreciate the intricacies of the practice of ethical public relations and public relations practitioners."
The proclamation was distributed over BusinessWire to media outlets throughout the area. But it didn't get much attention. Not one headline, TV story, blog post or child's drawing heralding the glorious complexity of the public relations profession or honoring practitioners on their special day.
Perhaps people might have appreciated the intricacies of PR more seriously if the mayor's proclamation had not been wrongly dated as April 25, 2006.
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