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May 12, 2008

Blacklisting of PR agencies becoming hot new online media trend.

Wired Magazine's editor might have started a whole new fad when he listed the companies whose publicists and marketers are blocked from his inbox. I've seen a few of these flack-and-hack blacklists since then, the latest coming from Lifehacker editor Gina Trapani.  This time Trapani created a "PR Spammers Wiki," which includes a convenient cut-and-paste email list for others to paste in their do-not-allow inbox filters.

You might want to make sure you PR agency isn't included in one of these increasing numbers of media blacklists. It probably means their shotgun attempts to publicize your product are both wasting your money and hurting your reputation in the process.    
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  • Steven Silvers consults senior executives on corporate affairs, strategic communications, media relations, issues and crisis management. He is a principal at Denver-based GBSM, Inc..

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