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July 03, 2008

Celebrate freedom with a performance-enhancing melon publicity research stunt.

Just in time for the long July 4th weekend, the Vegetable and Fruit Improvement Center at Texas A&M University announced that watermelon has some of the same manly benefits as Viagra.

The center's web site says it exists to "support and strengthen the total vegetable industry through research."

Yea. This will pump things up a bit.
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  • Steven Silvers consults senior executives on corporate affairs, strategic communications, media relations, issues and crisis management. He is a principal at Denver-based GBSM, Inc..

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