It's Monday after the world's best-and-brightest brand marketers chunked $206 million on Super Bowl spots.
Here's what we learned about TV advertising:
Animals still sell. | Four of the ten most popular Super Bowl ads featured horses, dogs and monkeys. Many Americans thought the Budweiser Clydesdales had more relevant and interesting things to say than John Madden.
Insipid is still strategy. | The most popular Super Bowl ad was the one that ended with a guy getting a crystal ball thrown into his crotch. Bud Light supplemented it's "drinkability" angle with laugh riots like guys getting thrown out of windows and skiing into trees.
Women are still objects. | So this is how we've evolved: A guy crunches a Doritos and a woman's clothes fall off. College boys gawk at Danica Patrick in the shower. A box of flowers tells a woman that nobody wants to see her naked. A blond TV star slinks on the bed toward the camera. Two women make out in a movie ad. Models thrust themselves before a congressional committee.
You have to wonder why NBC even bothered banning PETA's ad. Women getting frisky with vegetables would have fit right in with the evening's advertainment.
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- USA Today | Watch your favorite Super Bowl ads (Photo: Doritos spot)
- Web Host Industry | Go Daddy Super Bowl ad pays off
- Reuters | Who won the big Super Bowl ad polls? Who knows?
- Gawker | Best and worst Super Bowl ads
- MediaPost | Shop Talk: The best and worst of the Super Bowl ads
