Google's decision to run television advertising is another vindication of the marketing medium that was supposed to have been made obsolete by the Internet age.
But as Advertising Age reports, "even Google is seeing the limits of search ads and YouTube."
It's amazing how even companies that grew to be huge success stories without commercials eventually come to decide they can't live without them. Case in point: Hershey's began running TV advertising in 1970 after relying on only word-of-mouth marketing from the day the company was founded in 1901.
Google's TV ads will promote the company's new browser, Google Chrome. (Look for the Scatterbox review in early June.)
. . . . . . . . . .
