"Schools are really getting that they can't just expect students to show up any more. They have to go out and recruit."
-- A marketing director with Denver Public Schools on why shrinking school districts around the country are running business-like advertising and PR campaigns. New students bring schools up to $8,000 a head in much-needed state funding, as well as promoting community support for their continued operation.
Source: Wall Street Journal | Hard-Hit Schools Try Public-Relations Push
. . . . . . . . . .
