I’m quoted in a Chicago Tribune story about the increasing numbers of CEOs who star in their own advertising. General Motors, Sprint and Walgreen are among the companies trying the boss-in-front strategy.
In most cases it doesn’t work. There were several unique reasons why Lee Iacocca clicked as an advertising spokesperson. There are a million reasons why today’s chief executives won’t.
At least most companies aren’t treating their CEOs like zany sitcom characters. That’s worth something.
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