One of my most popular posts this week is the one I wrote about Home Depot’s customer service problems. Another blog referred to it in a post titled, The 10 Best (and 10 Worst) Companies for Customer Service. It’s been drawing hits, links and comments all over the Internet.
The problem is that I wrote the post about Home Depot more than three years ago. The post it got linked to is three years old, too.
How did a November 2006 post in a niche market blog outsourced overseas rise above the clutter in September 2009? Hard to say. Somebody pasted the original article verbatim into another site and through the magic of search engines got it to show up. Readers began linking and posting comments to it. And just like that old stuff is current again.
A good rule to remember about social media: Criticism and bad news in particular have an indefinite shelf life.
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