Like most Americans, I get hit with some 5,000 marketing messages daily. Most I don’t notice. There’s no way I could. You'd need more than four hours a day even if you spent on average only three seconds considering every ad, logoed item and pitch. (And they said PR bloggers can’t do math.)
Yet the other day I spent a few seconds reading an email alerting me that I’m being followed by a guy who says, “I Help Individuals to Improve Their Immune System, Wellbeing & Fitness And To Build Wealth Online From Home.”
As I hit the delete button it occurred to me that this Twitter thing is pretty amazing.
With all the competition for eyeballs and eardrums, Twitter manages to push ads and publicity right into people’s face. I gave a valuable sliver of my limited attention to a promo just because he clicked on my follow button.
Does this hyper-intrusiveness mean Twitter will be around forever? Hardly.
It happened with AOL and other Internet phenoms. Twitter will eventually ripen, rot and fall off the tree from the weight of its own success. Teens already don’t use it, and the “Occupy Wall Street” protesters were using Vibe, a more private short-message service.
Today only eight percent of Americans use Twitter. This isn't many. It’s less than the number of Americans who think the Earth revolves around the sun. (Ten percent, but I’ve known the truth for weeks.)
Overlay the Twitter-ers with the Earth-firsters, minus the number of Tweets that are useless or incoherent -- and you have a phenomenal but narrowly-used Internet novelty destined for the history books.
You can’t argue with PR blogger math.
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