Amazing. Another successful brand launches a social media campaign only to be pummeled by people who loath the company.
That’s what happened to McDonald’s, which after only on hour pulled the plug on a Twitter promotion the company thought would “highlight the hard-working people who help to produce its meals and promote the chain’s use of fresh produce.”
The company's contracted Tweeter team posted just two items, including one from a guy claiming to be a french fry supplier who said, "When u make something w/pride, people can taste it.” And that did it.
Within minutes McD’s happy patter was hijacked by people who said they got sick eating the food, animal rights activists accusing the company of torturing pigs and former employees who claimed they were wrongly fired. And – always the cherry on any PR disaster cake – the news media soon reported on McDonald’s misfire.
It’s an embarrassing lesson that even the biggest companies learn the hard way.