I would write short sentences.
I would create paragraphs from two or three short sentences. No more. No less. Unless I had a compelling reason.
But what is compelling?
More short sentences? Or the magic snuggled inside those short sentences? Is that magic a great idea or is it a burrito of great ideas, smushed together to make easy to digest but a dripping gooey mess if your customers squeeze too hard when they bite into it?
Are you the burrito?
Or are you the burrito filling, now staining your customers’ pants?
We are all compelling idea burritos. The magic is in keeping your ingredients from plunging onto the market's lap.
(Thanks to Mr. Teaster for forwarding all the inspiring posts.)