My post How the PR business is changed forever (and why you might be in it) got a variety of strong reactions from Flackville.
Robert French, a veteran PR guy and faculty member at Auburn University, took serious issue with my opinion that this recession will result in far fewer communications jobs and many more qualified people eager to take them. Where, he demanded, are the case histories proving that "What used to take a floor full of staff can be accomplished by one talented person with a laptop and Blackberry"?
Writing at length in his PROpenMic network, he added:
"Look, you may be right. But, when someone wants to scream, "The sky is falling", I'd really like to see some evidence. Is the economy in the tank? Yes. Is the future of PR in flux? Yes. Is much of traditional journalism on weak knees as a business model? Yes. All that is true. But, can you point out solid examples that say you're right (on a broad national scale)? I doubt it."
Others agreed with my take on the industry's future and how PR people should respond.
"Take Silvers' advice and find a niche, become an expert," wrote public affairs officer Kristina Summers in her blog. "This is no time to be a generalist. Hopefully there is something you love that you can grab onto tightly and become THE "go-to" person for that subject... The point is to become indispensable."
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