Recent studies report that almost a third of college students would prioritize social media over salary in deciding where to work.
Does this mean millennial graduates won't chose your company unless they have cart blanche to spend whatever time they want on Facebook and Twitter, where they are also free to post comparisons between their employer and certain unsavory animal parts?
The notion of social media being the new office water cooler is well-established. But newer studies tell us this: That young people entering their careers consider access to social media in the same say that us Eisenhower-era boomers thought a good place to work was one that didn't make you clock out to go to the restroom. They grew up with it. They don't expect to go backwards for the sake of a job.
The younger the workforce, the more social media becomes a cultural issue before it becomes a company communications policy. Like it or not, your newest workers may not appreciate the primordial relationship between social media freedom and accountability to the animal parts who sign their paychecks.
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New York Times | Even if It Enrages Your Boss, Social Net Speech Is Protected